In this last week two new services have been announced for the online gaming industry and both are different from the fare already on offer.

Safe Gaming System (SGS) is a new responsible gaming service. It describes itself as a "safety net" to protect gamblers from engaging in excessive gambling. SGS offers a twin pronged approach. It assists the players registered with it in setting affordable gambling limits based on incomes and expenses. SGS insists that players set both money and time limits in advance and "away from the atmosphere of a gambling venue". This enables players to think rationally and set limits that are reasonable.

In the second step SGS provides a mechanism for funding online casino accounts. First players have to open an account with SGS. They fund this account for "budget periods" by pre-purchasing only their "affordable limit" for gambling. The players will then be issued an SGS debit card, which can be used to fund their accounts at online casinos that accept the SGS card. SGS clarified that the players have to agree that they will use only the funds in their SGS account to gamble online and will not fund any online casino account using any other payment option. Once players exhaust their affordable limit for gambling for a given period SGS will not accept any further funds from them during the current "budget period" and players will have to wait till the next "budget period" before they wager again.