Not to my surprise I find that mobile marketing has both a digital definition as well as a traditional definition.  In the digital definition it is as one would expect about marketing your business message through mobile devices.  In the traditional definition there are moving billboards that are associated with mobile marketing.  For our reference we are going to be talking about mobile devices and I think it is safe to say that when one thinks of mobile marketing now-a-days mobile devices are what come to mind.

The mobile industry certainly has grown quickly in the past three years.  The iPhone coming to market was only the beginning.  It did not take long for mobile applications to make the mobile device more useful to the consumers and with the flood of mobile applications consumers were able to find many different uses for their mobile device.  Games and Entertainment were only the beginning.  More useful applications like tools, utilities and resources also found their way to the mobile device.